Category: Inspiration

A quick idea for a Google Glass experiment

[shadowed_600 img=”http://nocreativity.com/blog-engine/wp-content/uploads/2013/05/glass.jpg”]Google Glass[/shadowed_600] So… Google Glass seems to be getting traction. Experiments, experiences, apps, reviews popping up left and right. And to be honest, I wouldn’t mind trying it myself. I think it looks pretty goofy but I’m intrigued by the potential. Anyway: I read about this guy...

The Overnight Test

In November 2011, I signed a contract for a job at Saatchi & Saatchi Brussels. I was scared shitless on my first day: I used to be a freelancer that executed the actual production. Now I was heading towards an office where people expected me to manage projects...

Define: Creativity

Usually when I see a great Tweet in my Tweetbot stream, I tend to retweet it. Only on this occasion I felt this had a profound meaning which I feel isn’t being taught enough to students and young kids: If you want to, you can create anything. If...

364 days later

[shadowed_600 img=”http://nocreativity.com/blog-engine/wp-content/uploads/2012/06/photo.jpg”]Cannes Lions[/shadowed_600]It’s exactly 364 days ago since I turned 25. I still remember the day vividly. It was a great day. My friends would all come out, we’d move out to the Irish Pub and have drinks and they would give me silly gifts. Exactly a year...

Future Proof

Usually I don’t like video’s that feature excessive dancing but on this occasion I’m totally sold. I’m a sucker for the combination of hard beats, cool 3D match-moving and the elegance reflecting in the dancing. This needs no further explanation. It’s perfect. [iframe src=”http://player.vimeo.com/video/31066005?color=ffffff” width=”601″ height=”338″ frameborder=”0″ webkitAllowFullScreen...

A 1000 kisses deep

Another week, another clip. This one comes from another production company I have never heard of: Spy Films. It’s actually supposed to be a stereoscopic 3D ad which will be shown in theatres. The focus here is the magical blending of what is real and what is CGI....

Freestyle – Game Trailer

Holy cow! It’s monday already! And boy, do I have a clip to start the week! It’s massively awesome! Alfred ImageWorks made a game trailer for JCE‘s Freestyle 2, which is a game I have never heard of. This trailer looks awesome. It features great effects, realistic lighting,...